AYU brings more than two decades of professional sunless experience and thoughtful skincare formulation to at-home self-tanning. Our cosmetic-chemist-formulated mousse, lotion and mist formulas make it easy to choose the color depth and application experience that fit your routine.
• Natural-looking color, never orange
• Smooth, streak-free results
• Buildable depth with a gradual, even-looking fade
• Clear or bronzer-guided application
• Mousse, lotion or mist options
• Skincare-infused formulas without skin-drying alcohols
Build your color from a light, subtle glow to a deeper bronze based on your desired result. AYU self-tanners are designed to deliver believable, streak-free color that looks naturally bronzed, never orange.
Prefer to see where your self-tanner has been applied? Choose a Vino formula with a visible cosmetic guide bronzer that helps you see your coverage as you blend.
Prefer a clean, clear application without a cosmetic guide color? Choose a Smooth Glow clear self-tanner.
Whether you enjoy the light texture of a mousse, the familiar application of a lotion or the flexibility of a mist, you can select the format that feels most comfortable in your self-tanning routine.
Blendable textures make it easier to distribute the product smoothly and evenly, whether you are new to self-tanning or already comfortable applying it at home.
Thoughtfully selected humectants, emollients and botanical ingredients help skin feel hydrated, comfortable and supple as your color develops. We formulate our self-tanners without skin-drying alcohols.
AYU self-tanners are designed to wear and fade gradually rather than disappearing all at once. Proper skin preparation and daily moisturization help support smoother-looking color throughout the life of your tan.
Enjoy the appearance of sun-kissed skin without intentionally exposing your skin to the sun or a tanning bed to develop color.
AYU self-tanners are formulated and manufactured in-house in Chattanooga, Tennessee. Our cosmetic chemists remain directly involved from formula development through manufacturing and quality oversight.
Because we plan production in batches aligned with demand, we maintain closer control over when finished DHA formulas are produced, stored and replenished. For our customers, in-house manufacturing is part of how we protect the formulation standard and intended performance of every product.
Beautiful sunless color, made with skincare thinking.
Explore the AYU self-tanning collection and choose the formula that fits your application preference and desired glow.
