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Close-up of a woman with naturally radiant skin in soft daylight, conveying self-care, confidence, and balance.

Sunless tanning is not just color. It is skin chemistry.

DHA works at the surface, reacting within the skin’s outermost layer. That means the final result is influenced by skin condition, hydration, and surface preparation, not just bronzer color or marketing language. AYU formulas are developed around that reality, with skin-focused systems that support the result before, during, and after the tan.

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Flat lay of self-tanning products with warm lighting, representing healthy, sun-free radiance and mindful beauty.

At-home tanning, held to the same standard as our professional line.

AYU self-tanners are developed to give skin a smoother feel, a more even glow, and a more thoughtful experience from first touch to the last day of your tan. The same skin-first philosophy behind our professional line guides every formula.

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#Healthyskindefined

Cruelty Free

Cruelty Free

100% Vegan

100% Vegan

For All Skin types

For All Skin types

Natural Ingredients

Natural Ingredients

Made in USA

Made in USA

Made in Small Batches

Made in Small Batches

What Professionals and Clients Are Saying

Love love love using AYU products! Vibha and her customer service are top notch! I always receive my orders quickly and appreciate the handwritten message on the bottom of the packing slip! As for the products, my customers can’t get enough! I not only use the spray tan solutions but also offer some of the ancillary products as well. Customers love their tans and how their skin feels after! Additionally, being able to purchase direct from the manufacturer and with the amount of knowledge that Vibha and her team have in the industry it really gives piece of mind!

Vanessa Prinzo, Ohio

We have been using AYU Sunless products at my salon for the last 5 years and they are amazing! The solutions are some of the best and the retail products they offer, make your skin so smooth and glowing. The team at AYU is amazing and are quick to answer any questions I have. They get their products to you quickly. If you are looking for a company to do business with at your salon, check them out! You won't be disappointed!!

Sarah, Pennsylvania

Hi Vibha!! I just wanted to let you know how much I LOVE the Vino 12%! It is amazing, applies so easy and dries quick, no odor, and the results are fantastic!

Walter, California

I tried the Vino Bronzing mist this week and WOW is it incredible - what a gorgeous tan! You have really created a great product Vibha and I received many compliments after trying the sample you sent me.

Jillian, CO

Just wanted to follow up and let you know how wonderful the sunless products are, the color is beautiful and lasts at least 7 days. I'm really pleased with the shelf life of your products they don't turn green after a few months they stay brown.

Stacie, TX

Hi Vibha, I wanted to take a moment to let you know how much you and your product are appreciated. I have tried other products and they pale in comparison. You offer a full line of top quality products and to top it all off your customer service is above and beyond, I am just thrilled to talk to my clients about what a wonderful product I have and it's all thanks to you!! You make it easy to be excited about my business.

Sandra, ON, CA

Hi Vibha! What a pleasure dealing with you. Received my half gallon of Vino solution yesterday and am in LOVE! I think the color is amazing! It also soaked in nicely, I am sure I'll be booking more Prom sprays shortly. ;) Quick thank you for the lotion sample and the scent enhancement oil. Another great feature of the Vino. Unscented or your clients favorite scent. LOVE IT!!!! THANK YOU!!! Talk soon.

Kathy, OH

When I initially started my business with AYU I specifically wanted to order DHA solution- I had NO IDEA AYU offered so much more. It's safe to say I have tried just about every product and love them all, I took the tan enhancer on vacation with me and we all know how dark hotel rooms can be-while it made my tan last longer (awesome) - I'm looking forward to testing new products in the future!

Lisa, MI

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