Why Spray Tan Artists Should Retail, Even If Sales Isn’t Your Thing
Let’s be honest. Many spray tan artists didn’t choose this career because they love selling products. You love giving your clients confidence, creating beautiful tans, and making skin look and feel its best.
But here’s the truth: if you care about your clients’ results and your business longevity, retail is part of your service, not a separate sales pitch.
At AYU Sunless, we’ve seen firsthand how offering the right retail products can completely change a spray tan artist’s business without changing who you are.
Common Hesitations
- “I don’t want to be pushy.”
- “I’m not a natural salesperson.”
- “What if my clients think I’m upselling just to make more money?”
- “I’m too busy to keep up with retail.”
These are all valid concerns. But the solution isn’t avoiding retail. It’s reframing how you approach it.
When done correctly, retail becomes a form of client education, skin support, and brand alignment.
What Happens When You Do Retail Smartly
- Your tans last longer. Clients who use the proper sunless safe body wash and moisturizer tend to see better results. That reflects your expertise, not just the product.
- Your clients trust you more. When you recommend something that works, they associate it with you, not a random trend.
- You generate passive income. Imagine making $10 to $20 more per client visit just by suggesting what they already need to maintain their tan.
- You separate yourself from artists who don’t. Offering curated post-care services elevates your brand and demonstrates your commitment to achieving results, not just applying them.
AYU’s Retail System Makes It Easy
We don’t believe in overwhelming you. Everything we create is:
- Skin care–infused, so it’s easy to recommend.
- Purposeful for tan prep, post-care, or maintenance.
- Designed to solve problems your clients are already having, like dry skin, odor, patchiness, or tan fade.
Here’s a simple way to start.
Mini Retail Checklist: A Simple System to Follow
Before the Tan (Prep)
Daily Maintenance (Extend)
AYU Sunless Safe Daily Moisturizer
AYU Self-Tanner (as a glow booster)
“Want to keep this glow going? Use our tan-safe body care or add a light self-tan at home between visits.”
After the Tan (Finish and Seal)
“This powder keeps you dry and odor-free, and the seal locks in moisture.”
Real Talk: You’re Already Selling
If you’ve ever told a client:
“Make sure you use a sulfate-free body wash.”
“Don’t exfoliate with a harsh scrub.”
“Moisturize daily to make the tan last.”
Then you’re already selling. You’re educating.
All retail does is let you back up your advice with the right solution.
You don’t have to be a salesperson to retail products with your spray tan service.
You have to care about your results and your client’s experience.
And we know you do.
AYU is here to help you build trust, drive results, and generate revenue without compromising your authenticity.
If you haven’t signed up for a professional account yet, we invite you to apply today. Click Here
This gives you access to wholesale pricing, case packs, and our complete line of professional-use and retail-ready products.