Your At-Home Tan Awaits

Get your perfect, natural-looking glow year-round with AYU Sunless Self-Tanners—formulated to nourish, protect, and keep skin beautifully tan and sun damage-free.

Why Choose AYU Sunless Self-Tanners?

AYU Sunless self-tanners are designed to bring out your skin's natural glow while caring for its health and vitality. Each formula is infused with skin-nourishing botanical, making your tanning experience as rejuvenating as it is radiant. Our products deliver a consistent, natural-looking tan that adapts to your skin tone for believable, streak-free color—so you look like you've just returned from a sun-soaked escape.

Features & Benefits of AYU Sunless Self-Tanners:

  • Healthy Alternative to UV Exposure: Enjoy a beautiful tan while protecting your skin from harmful UV rays, reducing the risk of photo aging and premature aging.
  • Salon-Quality Results at Home: Our salon-inspired formulas ensure quick, even application and a professional finish right from home.
  • Weightless & Non-Sticky: The lightweight, non-greasy formula feels virtually non-existent on your skin, with no tackiness or stickiness.
  • Perfect, Natural Color: Our self-tanners create a beautiful bronze tan that mimics a "just off the beach" look—never orange, always natural.
  • Suited for Every Skin Type & Color: This product is designed for all skin types and tones and offers a color guide or clear application.
  • Safe & Skin-Loving Ingredients: It is alcohol-free, paraben-free, and formaldehyde-free and formulated with natural, organic ingredients for skin-safe use.
  • Fade-Resistant & Long-Lasting: Fades naturally for a smooth transition without patchiness.
  • Customizable Glow: Whether for a light touch or a deeper shade, you control your final tan.
  • Made in Chattanooga, Tennessee: Proudly formulated and manufactured in the USA with care and quality.
Discover AYU Sunless—your skincare-infused choice for a stunning, sunless tan
that feels as amazing as it looks, with effortless application every time.

Cruelty Free

Cruelty Free

100% Vegan

100% Vegan

For All Skin types

For All Skin types

Natural Ingredients

Natural Ingredients

Made in USA

Made in USA

Made in Small Batches

Made in Small Batches