Your At-Home Tan Awaits

AYU Sunless self-tanners are designed to keep your skin hydrated and comfortable while developing a smooth, natural-looking glow that fades evenly, with less risk of orange or patchy results.

Why Choose AYU Sunless Self-Tanners?

AYU Sunless self-tanners are designed to bring out your skin's natural glow while caring for its health and vitality. Each formula is infused with skin-nourishing botanical, making your tanning experience as rejuvenating as it is radiant. Our products deliver a consistent, natural-looking tan that adapts to your skin tone for believable, streak-free color—so you look like you've just returned from a sun-soaked escape.

Features & Benefits of AYU Sunless Self-Tanners:

  • Healthy Alternative to UV Exposure: Enjoy a beautiful tan while protecting your skin from harmful UV rays, reducing the risk of photo aging and premature aging.
  • Salon-Quality Results at Home: Our salon-inspired formulas ensure quick, even application and a professional finish right from home.
  • Weightless & Non-Sticky: The lightweight, non-greasy formula feels virtually non-existent on your skin, with no tackiness or stickiness.
  • Perfect, Natural Color: Our self-tanners create a beautiful bronze tan that mimics a "just off the beach" look—never orange, always natural.
  • Suited for Every Skin Type & Color: This product is designed for all skin types and tones and offers a color guide or clear application.
  • Safe & Skin-Loving Ingredients: It is alcohol-free, paraben-free, and formaldehyde-free and formulated with natural, organic ingredients for skin-safe use.
  • Fade-Resistant & Long-Lasting: Fades naturally for a smooth transition without patchiness.
  • Customizable Glow: Whether for a light touch or a deeper shade, you control your final tan.
  • Made in Chattanooga, Tennessee: Proudly formulated and manufactured in the USA with care and quality.
Discover AYU Sunless—your skincare-infused choice for a stunning, sunless tan
that feels as amazing as it looks, with effortless application every time.

Frequently Asked Questions

Q: Are AYU self-tanners safe for sensitive skin?

Yes. Our self-tanners are thoughtfully formulated with skin-soothing ingredients, including jojoba esters, panthenol (vitamin B5), and gentle, plant-based emollients. We leave out common irritants so even sensitive skin feels calm, balanced, and nourished.

Q: Will self-tanners make my skin dry or flaky?

Not these. We blend natural moisture-sealing oils and humectants to provide barrier support, keeping skin feeling soft and smooth, never tight or dehydrated. These formulas are designed to support your skin’s natural rhythm, allowing your tan to fade evenly without dry patches.

Q: How long will my tan last?

Most people enjoy a healthy glow for 5 to 7 days, depending on their skin’s unique renewal cycle. For the longest-lasting results, apply to freshly exfoliated skin and maintain daily hydration with one of our tan-safe body moisturizers.

Q: Can I use AYU self-tanners even if I don’t get spray tans?

Yes! These are ideal for anyone who wants a natural-looking tan at home, whether you’re in between spray tans or prefer a skincare-based self-tanning ritual. They apply like your favorite body lotion or mousse, but with the added benefit of a radiant glow.

Cruelty Free

Cruelty Free

100% Vegan

100% Vegan

For All Skin types

For All Skin types

Natural Ingredients

Natural Ingredients

Made in USA

Made in USA

Made in Small Batches

Made in Small Batches