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Close-up of a woman with naturally radiant skin in soft daylight, conveying self-care, confidence, and balance.

Your glow tells a story. Let it be a healthy one.

AYU Sunless redefines what it means to tan. Our skincare-infused formulas are designed to respect your skin’s rhythm, protect its balance, and reveal a glow that feels true to you. Because confidence begins with skin that feels cared for, not covered.

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Flat lay of self-tanning products with warm lighting, representing healthy, sun-free radiance and mindful beauty.

You don’t need the sun to feel the warmth of a glow.

AYU Sunless gives your skin the radiance it deserves without UV exposure.
Each formula nourishes and hydrates while developing a natural bronze that feels effortless, confident, and uniquely you.

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#Healthyskindefined

Cruelty Free

Cruelty Free

100% Vegan

100% Vegan

For All Skin types

For All Skin types

Natural Ingredients

Natural Ingredients

Made in USA

Made in USA

Made in Small Batches

Made in Small Batches

Our Customers are Talking

Hi Vibha!! I just wanted to let you know how much I LOVE the Vino 12%! It is amazing, applies so easy and dries quick, no odor, and the results are fantastic! The color lasts very long as well! Thank you for answering any questions I have too your always so helpful.

Walter, California

I tried the Vino Bronzing mist this week and WOW is it incredible - what a gorgeous tan! You have really created a great product Vibha and I received many compliments after trying the sample you sent me.

Jillian, CO

Just wanted to follow up and let you know how wonderful the sunless products are, the color is beautiful and lasts at least 7 days. I'm really pleased with the shelf life of your products they don't turn green after a few months they stay brown.

Stacie, TX

Hi Vibha, I wanted to take a moment to let you know how much you and your product are appreciated. I have tried other products and they pale in comparison. You offer a full line of top quality products and to top it all off your customer service is above and beyond, I am just thrilled to talk to my clients about what a wonderful product I have and it's all thanks to you!! You make it easy to be excited about my business.

Sandra, ON, CA

Hi Vibha! What a pleasure dealing with you. Received my half gallon of Vino solution yesterday and am in LOVE! I think the color is amazing! It also soaked in nicely, I am sure I'll be booking more Prom sprays shortly. ;) Quick thank you for the lotion sample and the scent enhancement oil. Another great feature of the Vino. Unscented or your clients favorite scent. LOVE IT!!!! THANK YOU!!! Talk soon.

Kathy, OH

When I initially started my business with AYU I specifically wanted to order DHA solution- I had NO IDEA AYU offered so much more. It's safe to say I have tried just about every product and love them all, I took the tan enhancer on vacation with me and we all know how dark hotel rooms can be-while it made my tan last longer (awesome) - I'm looking forward to testing new products in the future!

Lisa, MI

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