
What It Is
Where AYU Began—and What Still Sets Us Apart
Launched in 2004, AYU Plus Brown was created to go beyond the basic tan. As one of the first pro solutions to combine advanced hydration with skin-focused ingredients, its legacy still leads today.
This 8-hour, skincare-infused formula features a neutral-toned bronzer with a hint of honey caramel and medium viscosity—perfect for both beginner and expert spray tan artists. It delivers even color, smooth application, and customizable results for all skin tones.
Why Spray Tan Artists Love It
- Works across skin tones and skin types with five DHA options
- Easily blendable for custom color and depth
- Soft honey-caramel bronzer offers a visible guide without overpowering
- Medium viscosity = smooth flow, no streaking or pooling
- Fragrance-free — ideal for scent-sensitive clients
- Hydrates skin for longer-lasting, even fades — great for dry or mature skin
How to Choose the Right AYU Plus DHA Percentage
DHA % | Best For | Ideal Fitzpatrick Types |
---|---|---|
6% | Light, subtle tan | Type I–II — Very fair to fair skin |
8% | Natural medium tan | Type II–III — Fair to medium skin |
10% | Deeper golden tan | Type II–IV — Fair to medium skin that tans more easily |
12% | Bold, bronzed glow | Type III–IV — Medium or deeper skin tones wanting a more noticeable tan |
14% | Rich, intense color | Type IV–VI — Naturally deeper skin or melanin-rich tones seeking saturated results |
✭ Pro Tip: Beyond skin type, always assess skin condition. Mature, dry, or compromised skin may respond better to lower DHA concentrations for an even, hydrated finish.
AYU Plus Flexibility
AYU Plus Brown can be used on its own or blended with other AYU solutions to create a truly customized result. Adjust the DHA strength, play with depth, or soften intensity, all while keeping the skin-loving base intact.
Who It's For
AYU Plus Brown is ideal for clients seeking a natural-looking tan with skin-nourishing, clean ingredients. Whether you're working with dry, mature skin or hydrated youthful skin, the formula adapts beautifully when the right DHA level is selected.